The Art Of Giving, Made Easy / by David Puckering

Beautiful gifting, made easy.

Beautiful gifting, made easy.

It’s something we all love and appreciate.  Yet somewhere along the way this societal ritual has become a bit lack lustre.  I’m talking about gift giving.

Before I continue, I will confess that I too have been found guilty on many occasions of hurriedly grabbing a gift card from the servo on the way to a birthday dinner.  Justifying it as “but this way they can get what they want”.  No. Not really. It’s lazy and vaguely disrespectful. There, I said it and I’m sure with some soul searching you’ll agree too.

A beautifully wrapped gift is one of life’s el-primo delights.  So much so that there’s a gazillion you tube videos unwrapping and unboxing luxury packages that we devour by proxy in a strange voyeuristic ritual to scratch an itch via an empty facsimile of the real experience.  And it doesn’t really seem to matter what the actual gift is, it’s the excitement and delight of finding out that’s the fun.  Not mention that little warm glow you get knowing someone cares enough about you to go the trouble and effort to wrap it, just for you.  You could literally gift me a used vacuum bag and I’d love it a much as a Louis Vuitton wallet if it was wrapped to perfection....the former gift idea is not recommended, however.  The latter, yes please. Hint hint.

All that said, I don’t think not caring is the issue  This crazy busy, non-stop digital world is the prime suspect.  We just have so much on our minds, so many things to do that thinking about what to get, buying it, wrapping it and finding the time to give it in person is one thing too many on the daily to-do list.  Sadly just getting it done is the name of the game in the 21st Century and gift giving is not immune.  Of course you can buy stuff online and select “gift wrap” and move on with your life but you never know just what the final product will look like.

When designing the products for my online store, the packaging was considered at the same time.  It was important for me to offer that beautiful experience as an integral part of the product experience whether it was a gift or not.  Every product comes beautifully packaged and ready to gift - as is.  But for me, it wasn’t enough for the product to be beautifully presented only to be let down by the harsh utilitarian reality that is postage.  Because let’s face it, we still need to buy something quickly online and ship it direct to the receiver. But why should the “gifting” experience be sacrificed?  This is why my experience begins with the actual postage box.  From start to finish, I wanted a luxurious, exciting experience. From the customer feedback I’ve received? Mission accomplished!

Next time you need to show someone you care (and yes, you should include yourself in that category), swing by my website and take a look.  With an option for handwritten messages at checkout, trust that my OCD vis-à-vis presentation has your back and your gift receiver will be delighted and forever full of gratitude…Plus, you’ve just up upped the stakes for your own birthday.  What? There’s nothing wrong with taking out a bit of gifting insurance…

I’m currently working on site functionality to offer physical gift cards boxed and shipped, but for now, digital gift cards are available and a perfect option for those someones in your life who have everything.  Digital gift vouchers can be used for any product in the store….or, wait for it…DESIGN SERVICE!!  Mmmm hmmmm, that’s right.  Your gift can be put towards a design consult meaning you also gain bragging rights for your love one’s new and stunningly beautiful lounge room…But remember it’s not about you (but really, it is).

If you know someone in your life who could do with a little help in the gifting department, share this blog with them as a gentle hint.

Until next time peeps, happy gifting!

Dave xx